Well, we theorized about it for years, threw ideas around with friends, fumbled with it a bit more, then had a spark of inspiration, and are now pleased to announce, Schoolhaus will become a reality and we are now accepting applications for a 2-month exploratory test.
So, what exactly is this Schoolhaus going to be? Here’s our thinking and background about the whole thing, via the front page of the Schoolhaus website:
Schoolhaus is a design studio classroom inspired by our desire to remedy the growing divide between learning and education. While learning is a universal way of life, education is the institutionalization of that way of life— at times to the detriment of learning, and at excessive cost to the student. But there are aspects of both education and learning that are valuable, and not necessarily mutually exclusive. Schoolhaus is Aesthetic Apparatus’ attempt to combine what we consider the best of education (a social community, invested and informed guidance) with the best of learning (self-motivation, one-on-one mentorship) and embed them into a studio discipline (working-world applications with opportunities for invention and entrepreneurship.)Schoolhaus works like a group-mentorship, held on-site during operating hours at Aesthetic Apparatus. Similar to a studio, each student submits an application or letter of intent for consideration. Enrollment is limited to 12 students at any one time — the size of a comfortable classroom. Schoolhaus can be used as a stand-alone design education or to supplement a previous design education. Anyone of any ability is welcome to apply; beginners, amateurs, even seasoned veterans. Once accepted, students may stay with the Schoolhaus as long as they and the studio feel is necessary. The curriculum begins with the student’s own self-initiated goals for learning. As the studio gains better understanding of the student’s strengths and weaknesses, learning is augmented with suggested and mentored study. Client-based or studio-based projects may be introduced, as well as inter-student mentorships or new creative ventures. The curriculum is amenable, the goal is to create a shared place for human-scale learning.This program offers neither an earned degree or certification. We question the requirement of either in the working profession of graphic design. That said, higher education is essential for those who wish to pursue a deeply academic or pedagogical pursuit of graphic design. If this is the case, we suggest attending an undergraduate and graduate degree path at an accredited institution, as is required for future consideration of professorship. What Schoolhaus does offer is intimate, responsive, one-on-one creative guidance within the context of a close-knit group studio in preparation for a creative position in graphic design.
We are now accepting initial applications for an initial 2-month preliminary Schoolhaus starting August 1. The current tuition subscription for Schoolhaus is $500/month. Interested applicants should visit our apply page.