There is one question that always comes up whenever we are discussing and writing conceptual analysis or background explanation for a design project; why the hell do we feel the need to explain this? It’s graphic design, it should be immediate, simple, and communicative. If it’s not, then we need to keep working on it. No amount of background will make it more successful design. In fact, the more explanation required the more potential the idea has of bewildering the audience. It seems like the need to explain design ideas is for the purpose of self-defense. Really good graphic design is obvious the moment you see it, and potentially invisible from then on. Designers have to tell you how they got there or else you may never know how hard they worked to make everything look so easy.