TWO BETTYS – PROCESS THREAD (PART 5)

(This is part 5 of a 5-part process thread that we will be posting every day this week.)
Part 1 / Part 2 / Part 3 / Part 4

THE PAYOFF.

Two Bettys final boxes with calling cards. These boxes will be on display in various locations around town; coffee shops, yoga studios, client stores, etc. It will also serve as a vessel for housing quote cards on new client visits. There is also talk of boxes being hidden in spots around town (grocery stores and the like) for potential future clients to discover.Two Bettys pocket posters. A variation on the original posters that Two Bettys has used in the past. To be used in scenarios where there is no flat-surface to house a box. Posters are roughly 8″ x 14.”

Business cards (also pictured above in front of the calling card posters.) Three logo variants.

New client quote card. A double-sided 8.5″ x 2″ slip of paper, laser printed on a sheet of letter paper, trimmed, folded, and slid into the closed spout of a promotional box.

Estimate worksheet. This is just for use on the client-side upon initial visits to new potential customers.

Two Bettys website. Intentionally ultra-stripped-down, with only three sub-pages containing background information about two bettys, instructions on working with Two Bettys (as a current and potential customer), and testimonials/Betty bios. The interface language maintains the tone that the boxes have set, while playing the role as a set of instructions (PRESS HERE TO OPEN / INSTRUCTIONS FOR USE.) The site also rotates themes within the user’s visit. Built with some assistance and coding by Arrowplane.

Thanks for following along! Expect to see more of these process threads in the future as we selflessly give away all our best tricks for free on the internet.

Posted in IDENTITY, PROCESS
7 comments on “TWO BETTYS – PROCESS THREAD (PART 5)
  1. m says:

    that was awesome! I loved seeing the progression of work

  2. kick ass job, gents… thanks for the sneak peek into yr process…
    d

  3. Brian Yohn says:

    Great look at behind the scenes. I look forward to seeing more of these in the future. Thanks fellas!

  4. Jason says:

    Amazing work. Nice that the Bettys really let you swing for the fences and come up
    with something so unique. Seeing the whole process was great. Thanks.

  5. What a wonderful job! Thanks for sharing all the process.

  6. BrandHOUSE says:

    A very clever execution and brilliantly directed.

  7. Hotel says:

    Well, I can only say that working with AA was kind of like my experience with the other AA. which is they let you talk and talk until you don’t know what you’re talking about anymore. But then they come in and re arrange your mind or whatever and make you think that you came up with these Tesla like ideas that explode into graphic print material bodies and digital images to join the stars and planets in the circular dance of everyday things and occurrences. How about that!

    P.S. I mean the band not the #$%@ who invented HAARP.

3 Pings/Trackbacks for "TWO BETTYS – PROCESS THREAD (PART 5)"
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