Yearly Archives: 2011

AAXI: A FEW SELECT SEGMENTS

Just posting some pieces from our gallery installation last year — “AAXI: A Decade of Aesthetic Apparatus, One Year Late” Audio Tour: [audio:http://aestheticapparatus.com/wp-content/uploads/2011/03/09-Volante.mp3|titles=09 Volante]

Posted in ARTIFACT, POSTERS, PROCESS

TWO BETTYS – PROCESS THREAD (PART 5)

(This is part 5 of a 5-part process thread that we will be posting every day this week.) Part 1 / Part 2 / Part 3 / Part 4 THE PAYOFF. Two Bettys final boxes with calling cards. These boxes

Posted in IDENTITY, PROCESS

TWO BETTYS – PROCESS THREAD (PART 4)

(This is part 4 of a 5-part process thread that we will be posting every day this week.) Part 1 / Part 2 / Part 3 We reassembled with Two Bettys and discussed the three revisions we had come up

Posted in IDENTITY, PROCESS

TWO BETTYS – PROCESS THREAD (PART 3)

(This is part 3 of a 5-part process thread that we will be posting every day this week.) Part 1 / Part 2 In presenting our initial sketches, we knew that we had to walk a delicate line between accentuating

Posted in IDENTITY, PROCESS

TWO BETTYS – PROCESS THREAD (PART 2)

(This is part 2 of a 5-part process thread that we will be posting every day this week.) So, with posters and temporary advertising out of the way, it was time to focus on a revised identity. Two Bettys had

Posted in IDENTITY, PROCESS

TWO BETTYS – PROCESS THREAD (PART 1)

Well, we just finished up a complete identity redesign for local green cleaning company, Two Bettys, and thought we would put together a good ol’ American process thread about the whole thing. We will be posting about a stage in

Posted in IDENTITY, PROCESS

JIM FLORA’S WRAPPING PAPER

As some of you may or may not know, we have collaborated with the Jim Flora estate for years now, coordinating reprints of a few notable album covers, unreleased sketches and commercial illustrations. It’s been an inspiring challenge to work

Posted in ARTIFACT

AESTHETIC APPARATUS + CAKE + JIMMY FALLON

The design we did for Cake’s new record “Showroom of Compassion” made an appearance on Late Night with Jimmy Fallon last night. Oh, and the band did too.

Posted in ILLUSTRATION, PACKAGING, PRINT

GT Bike Promotional Posters

A few months back we worked with Cossette on this 5 poster series of promotional posters for GT Bikes. It was a ton of fun but, unfortunately, it doesn’t look like these posters will go into production.

Posted in ILLUSTRATION, POSTERS, PRINT

Aesthetic Apparatus + Target

The fine people at the Target corporation contacted us just before the holidays to create a couple designs to be placed in the windows of their corporate headquarters in lovely downtown Minneapolis.

Posted in ILLUSTRATION, PRINT