AESTHETIC APPARATUS

(This is part 5 of a 5-part process thread that we will be posting every day this week.) Part 1 / Part 2 / Part 3 / Part 4 THE PAYOFF. Two Bettys final boxes with calling cards. These boxes…

(This is part 4 of a 5-part process thread that we will be posting every day this week.) Part 1 / Part 2 / Part 3 We reassembled with Two Bettys and discussed the three revisions we had come up…

(This is part 3 of a 5-part process thread that we will be posting every day this week.) Part 1 / Part 2 In presenting our initial sketches, we knew that we had to walk a delicate line between accentuating…

(This is part 2 of a 5-part process thread that we will be posting every day this week.) So, with posters and temporary advertising out of the way, it was time to focus on a revised identity. Two Bettys had…

Well, we just finished up a complete identity redesign for local green cleaning company, Two Bettys, and thought we would put together a good ol’ American process thread about the whole thing. We will be posting about a stage in…