Forage Modern Workshop

Forage Modern Workshop is a Minneapolis-based modern home goods store that is birthed from an honest desire to pursue community in the store instead of just commodity. Their inventory runs the gamut of vintage furniture, found object, locally and independently produced modern furniture, and select gift items. We would walk you through our analysis and/or explanation of our design process here but in thinking about Forage, and modern design in general, we are reminded of how design should be immediate, simple, and communicative. The intent of  good design is to feel almost obvious and permanent the moment you see it, like something any of us could have thought of. It seems like the need to explain design ideas is simply for the purpose of self-defense. We designers feel the need to tell you how we got to an idea or else you may never know how hard we worked to make everything look so obvious.